In Spanish, a suizo is a round milk bun made with flour, eggs, milk, and butter, featuring a characteristic cut along the top with a sprinkling of sugar. However, it also refers to a person from Switzerland. Kaiku Caffè Latte played with both meanings in a campaign filled with irony to promote its special winter edition.
The digital strategy centered around a social media promo with a giveaway for a trip to Switzerland to have a Kaiku Caffè Latte Winter Edition with a suizo. The campaign was promoted through branded content, graphics, and PR/blogger relations.