Launch of Lookiero, your online personal shopper.

Lookiero went from startup to international company in just one year, thanks to a strategy based on influencers and blogger relations.

In an era where it seemed that the fashion world had seen and done it all, a new startup decided to try an innovative and daring concept that would secure its value proposition with female shoppers in a short period of time.

To seduce women with a new fashion concept through Lookiero, Spain’s first professional online personal shopper service, was the mission. The challenge: to consolidate, in record time, a new business model and the first of its kind in Spain, using an integrated PR, blogger relations, influencer, SEO, and social media strategy.

We created a content plan to present the service and its products in a visual and interactive way, all backed by 29 fashion vloggers and Instagrammers in Spain as the brand’s key opinion leaders. The launch strategy was strengthened with an extensive media campaign and journalists who tested the new service. Member-get-member techniques were activated and paid media campaigns were launched in order to increase the number of followers, display the brand’s content, and to generate conversion.