Osborne, Pasion since 1772

Osborne brings back passion as part of Spain’s national heritage.

The Spanish brand’s new positioning promotes its identity in international markets.

Conveying what it means to be Spanish in the 21st century, beyond flamenco, bulls, and culinary traditions, was a challenging yet necessary task for Osborne, one of the most iconic brands that best represents Spain’s values abroad.

In Spain, there is a value behind who we are, what we do, and how we do it that goes beyond appearances: passion. A force at the heart of a company that adds personality to each and every one of its statements.

Osborne reveals its true essence in this new positioning. While staying true to its origins and personality, the brand unveils the passion that lies at its very heart, paying homage to its national heritage and redefining itself for both consumers and stakeholders. The new positioning was announced through the creation of a corporate video, a new corporate website for the brand and social media.


Osborne developed its new corporate website to help support this new positioning. This modern and experiential site showed the renowned Spanish brand’s ability to reinvent itself while remaining true to its past.