A fun and fresh summer lookbook from Esmara by LIDL
Cream, blue, pistachio and fuchsia present the Navy, Tropical, Linen and Boho Chic collections
The first lookbook by the Esmara LIDL range brings fashion to the supermarket
Photos and displays mix fashion with supermarket objects in a minimalist style
LIDL’s newest fashion hotspot is called Esmara.
Based on the “Smart Fashion” concept, the aim of this communication campaign was to strengthen the brand’s fashion code while boosting its origin and identity with LIDL.