Barceló Hotel Group


Barceló Stories, created by travelers for travelers

The new platform by Barceló Hotel Group, a Social Travel Content reference in Latin America.

Traveling is probably the most modern way to represent human curiosity. With this project, Barceló Hotels & Resorts defines a new way of understanding and approaching the traveling experience using the new society influence mechanism: social media and bloggers. A new narrative language in today’s prescription and conversion channels on the internet. is the result of combining the talent and style of twenty-six of the best traveling bloggers of the world in a project that looks to inspire travelers to live unique experiences in the most paradisiacal destinations of the chain.

Find inspiration for your travels in a different way

The best destinations of the Caribbean seen through the eyes of our influencers.

Dominican Republic, Mexico, Aruba, and Costa Rica

Discover the Caribbean in hand with Barceló Stories.

The experience

Choose your destination, your experience, and your favorite blogger to find personalized inspiration for your trip.

Pure inspiration

Photos, videos, GIFs, and more, created by the best influencers to help you feel every destination and hotel closer even before you get there.

The campaign obtained more than 2 millions website visits, 240 thousand seen videos, 400 thousand interactions in social media, and a 20% increase in direct sales in only its first months of launch.


+ 120

Aparición en medios de comunicación

+ 1 M

Audiencia directa estimada

+ 1.2 M

Alcance en Social Media

% 10

Engagement en los perfiles sociales de marca