Barceló Hotel Group


Barceló Stories, created by travelers for travelers

The new platform by Barceló Hotel Group, a Social Travel Content reference in Latin America.

Traveling is probably the most modern way to represent human curiosity. With this project, Barceló Hotels & Resorts defines a new way of understanding and approaching the traveling experience through the use of social media and collaboration with bloggers. 

By carving a new narrative language in today’s prescription and conversion channels on the internet, combines the talent and style of twenty-six of the best traveling bloggers from around the world in a project that looks to inspire its audience to enjoy unique experiences in the hotel chain’s most exotic destinations.

Find inspiration for your travels in a different way

The best destinations of the Caribbean seen through the eyes of our influencers.

Dominican Republic, Mexico, Aruba, and Costa Rica

Discover the Caribbean hand-in-hand with Barceló Stories.

The experience

Choose your destination, your experience, and your favorite blogger to find personalized inspiration for your trip.

Pure inspiration

Photos, videos, GIFs, and more, created by the best influencers to help you feel closer to every destination and hotel even before you get there.

The campaign obtained more than 2 millions website visits, 240 thousand seen videos, 400 thousand interactions in social media, and a 20% increase in direct sales in only its first months of launch.


+ 120

Aparición en medios de comunicación

+ 1 M

Audiencia directa estimada

+ 1.2 M

Alcance en Social Media

% 10

Engagement en los perfiles sociales de marca