Whoever is on the cover of Marie Claire’s next issue is sure to create a hefty dose of fashion’s biggest sin: envy. This is the idea that inspired our fashion film, in which Barceló Emperatriz and Marie Claire worked together with an amazing cast to combine the hotel’s luxury and elegance with references to American sitcoms from the 1970s.

This unconventional communication campaign highlights an experiential and detailed facet loaded with personality that represents the essence of the Barceló Emperatriz hotel and also offers a different perspective of one of the city’s hidden jewels. A brand content campaign targeting the world of fashion and luxury in which the hotel has a leading role.