Recruiting and retaining talented employees is one of the keys to success for the world’s most innovative and profitable companies today. Espacio C4 is a space that has been designed and created to add value for the tenants of the Cuzco 4 building: national and international corporations that pamper their employees and executives. Backed by the slogan “We take care of your talent”, a space was created that would promote practical knowledge, develop collaborative environments, serve natural foods, and provide healthy activities like yoga.
The project included strategic consulting, designing and developing digital assets, advertising campaigns, and designing and managing the experiences and content program for the building’s clients, in addition to media and blogger relations. Results: New hires (20%), content program memberships (500 employees | 27% of employees in the building), media coverage (110 mentions | €244,295 | 600% ROI), speakers/conferences.