Multiópticas creates the world’s first applause concert.

Mó celebrates reaching the milestone of it’s first million glasses sold by thanking its customers in an unusual concert form to show its appreciation.

The Spanish eyewear company reached the milestone of one million of its Mó-brand glasses sold, making it the preferred prescription glasses alternative for Spaniards. A success like this, during such a delicate time, was the starting point for a campaign filled with optimism and positivity to thank all the customers who made this possible. How to share the news? With one of the most spontaneous, sincere, and emotional event to exist. This is the story behind the world’s first concert created exclusively with applauses.

Over 30 professional musicians composed and performed this unique token of appreciation at Plaza de Callao in Madrid. The creative concept reached the media through a PR campaign and also made its way to the digital environment so people could send personalized applauses to their loved ones.

The communication action was based on a memorable brand experience integrated with digital activation, blogger relations, and a communication campaign targeting top television channels, news agencies, and print media.