The Spanish eyewear company reached the milestone of one million of its Mó-brand glasses sold, making it the preferred prescription glasses alternative for Spaniards. A success like this, during such a delicate time, was the starting point for a campaign filled with optimism and positivity to thank all the customers who made this possible. How to share the news? With one of the most spontaneous, sincere, and emotional event to exist. This is the story behind the world’s first concert created exclusively with applauses.
Over 30 professional musicians composed and performed this unique token of appreciation at Plaza de Callao in Madrid. The creative concept reached the media through a PR campaign and also made its way to the digital environment so people could send personalized applauses to their loved ones.