Vueling

A CORUÑA,
CLOSER THAN EVER

Vueling airline eliminates the 800 km between A Coruña and Valencia for a day.

A technology device enabled by Vueling and Valencia Tourism Office made it possible to sit at a table alongside renowned guests at both cities at the same time to enjoy traditional gastronomy products from Galicia.

Vueling wanted to create a PR action to promote its new route between A Coruña and Valencia, in collaboration with the Tourism Councils of both cities.

The “A Coruña, closer than ever” campaign used technology to join the two cities and make it possible for guest authorities, the press, and influencers to share a meal featuring traditional products from Galicia in real time and without minding the 800 Km distance.

RESULTS

205 K

Advertising value equivalency

+ 7 M

Total audience

+ 350 %

Return on investment

Return on investment

The action reached 7 million people and had an Advertising Value Equivalency (AVE 1/1) of 300,000 and a 353% ROI.