Barceló Emperatriz and Marie Claire, together in a fashion film.

Who said that fashion films can only be created by fashion labels? Barceló Emperatriz hotel and Marie Claire joined forces with a line-up of celebrities to create a unique audiovisual piece to launch the 2017 Fashion Prix.

Whoever is on the cover of Marie Claire’s next issue sure will generate a hefty dose of fashion’s biggest sin: envy. This is the idea that inspired our fashion film, in which Barceló Emperatriz and Marie Claire worked together with an amazing cast to combine the hotel’s luxury and elegance with references to American sitcoms from the 1970s.

This unconventional communication campaign reinforces an experiential and detailed facet loaded with personality that represents the essence of the Barceló Emperatriz hotel and also offers a different perspective of one of the city’s hidden jewels. A brand content campaign targeting the world of fashion and luxury in which the hotel has a main role.

The Cast

Actresses Bárbara Lennie and Esmeralda Moya, journalists Flora Gómez and Marc Giró, the artist and influencer Lulú Figueroa, and actor Fernando Gómez give life to The Room, the fashion film by Barceló Emperatriz and Marie Claire.

Making of