Vueling

A CORUÑA
CLOSER THAN EVER

Vueling eliminates for a day the 800 km between A Coruña and Valencia.

A technology device enabled by Vueling and Valencia Tourism makes it possible to sit at a table alongside renowned guests to enjoy traditional products from Galicia.

Vueling wanted to create a communication action that would promote its new route between A Coruña and Valencia, in collaboration with the Tourism Councils of both cities.

The “A Coruña, closer than ever” campaign used technology to join the two cities and make it possible for guest authorities, the press, and influencers to share in real time and with a 800km distance, a menu featuring traditional products from Galicia.

RESULTS

205.307

Advertising value equivalency

7.023.077

Total audience

353 %

Return on investment

The action reached 7 million people and had an Advertising Value Equivalency (AVE 1/1) of 300,000 and a 353% ROI.