Kaiku Caffè Latte


Kaiku Caffè Latte creates the first art gallery designed exclusively for Instagram.

An initiative within the framework of Mercedes Benz Fashion Week Madrid, as part of the #MiMundoMisReglas campaign.

Fashion lives in social media anonymous fashionistas from around the world who share their style ideas and looks on Instagram, doubling as consumers and also as opinion leaders for fashion and trends.

Boosting visibility and offering a new experience around the dairy brand was the goal of Instaparadise, an initiative created for Kaiku Caffè Latte as part of Mercedes-Benz Fashion Week Madrid through its #MiMundoMisReglas campaign.

The space

An art gallery where Instagrammers are the stars. Walls in every color to highlight any outfit and look, to be used as the backdrop for the photos taken by MBFWM attendees.

How does it work?

It’s very simple: express yourself, pose, have fun, and make the most of the walls created for you by Kaiku Caffè Latte and a team of urban artists. Post your photo on Instagram using the #MiMundoMisReglas hashtag for a chance to win exclusive prizes.

Our walls

Color, patterns, geometric shapes and more! Everything comes together to help you take your best photo at MBFWM!

An integrated campaign that drives digital activation and 100% qualitative user-generated content on Kaiku Caffè Latte’s social media through a combination of brand experience, blogger relations, and PR actions.

The campaign, which was inspired by the phenomena of fashion on social media and urban wall art, reached 1.2 million people and more than 60,000 mobile interactions, increasing social media engagement to 6% with a base of 120,000 followers. In only five days, more than 1,500 entries were submitted for the contests and giveaways associated with the event.


+ 1,2 M

Users reached


Mobile interactions

+ 6%

Engagement in the brand’s social media profiles

+ 1.500

Direct entries for the giveaways before the event