Fashion lives in social media anonymous fashionistas from around the world who share their style ideas and looks on Instagram, doubling as consumers and also as opinion leaders for fashion and trends.
Boosting visibility and offering a new experience around the dairy brand was the goal of Instaparadise, an initiative created for Kaiku Caffè Latte as part of Mercedes-Benz Fashion Week Madrid through its #MiMundoMisReglas campaign.
An art gallery where Instagrammers are the stars. Walls in every color to highlight any outfit and look, to be used as the backdrop for the photos taken by MBFWM attendees.
It’s very simple: express yourself, pose, have fun, and make the most of the walls created for you by Kaiku Caffè Latte and a team of urban artists. Post your photo on Instagram using the #MiMundoMisReglas hashtag for a chance to win exclusive prizes.
Color, patterns, geometric shapes and more! Everything comes together to help you take your best photo at MBFWM!