Esmara by LIDL

ESMARA by LIDL: SMART FAHION

LIDL’s newest fashion hotspot is called Esmara.

Based on the “Smart Fashion” concept, the aim of this communication campaign was to strengthen the brand’s fashion code while boosting its origin and identity with LIDL.

According to a study by Kantar Worldpanel Actitudes LifeStyles, more than 50% of Spanish women say that they purchase clothing at supermarkets. Esmara, LIDL’s fashion brand, offers solutions for a new type of consumer who is in the know and in search of trends, but wants them in a convenient and economic manner, without sacrificing the quality to price ratio.

Based on the “Smart Fashion” concept, the aim of this communication campaign was to strengthen the brand’s fashion code while boosting its origin and identity with LIDL. The campaign activated communication actions, audiovisual content in social media, and bloggers, resulting in an extensive and qualified coverage by more than 300 media outlets, websites, blogs, and social media profiles linked to fashion, trends, and lifestyle.