Barceló Emperatriz and Marie Claire, together in a fashion film.

Who said that fashion films are only for fashion labels? Barceló Emperatriz and Marie Claire joined forces with a line-up of celebrities to create an audiovisual piece that would launch the 2017 Fashion Prix.

Who will be on the cover of the next issue of Marie Claire? Whoever it is, we are certain they will be guilty of generating a hefty dose of the most common sin in the fashion world: envy. This is the idea behind a fashion film, in which Barceló Emperatriz and Marie Claire worked with an amazing cast to combine the hotel’s luxury and elegance with references to American sitcoms from the 1970s.

This unconventional communication action reinforces an experiential and detailed facet loaded with personality that represents the essence of the Barceló Emperatriz hotel and also offers a different perspective of one of the city’s hidden jewels. A branded content campaign targeting the world of fashion and luxury in which the hotel is like any other celebrity.

The Cast

The actresses Bárbara Lennie and Esmeralda Moya, the journalists Flora Gómez and Marc Giró, the artist and influencer Lulú Figueroa, and the actor Fernando Gómez give life to The Room, the fashion film by Barceló Emperatriz and Marie Claire.

Making of